Titan amongst Titans

Recently Mark Gurman from Bloomberg had a piece about the latest development regarding Apple Car project. According to his sources, the project is essentially dead and employees have been moved around within Apple to other projects.

This may not come as a surprise to many, as news about the Apple Car project being dropped is very much a seasonal event. With the dropping sales in EV over the years, we could only assume if it had anything to do with Apple’s decision. 

I for one would have liked to see Apple’s take on the EV. Known for their boundary pushing industrial design, their take would have been interesting. But when I think about the price, I am just thankful that I dont have to come up with a new excuse to buy it 😄

But the company as such has neither confirmed nor denied this project ever existing. So this could very well be another smoke screen before the grand reveal. Only time could tell.